How To Create the Best Business Partnership
Many entrepreneurs initially balk at the idea of taking on a partner in their new venture. Human nature seems to make it more desirable to go it alone. However, when it comes to running a successful business, having someone to share the load can be a great asset. A business partner can also bolster up any weaknesses an individual may have and give the business a better chance of succeeding. While there are a few potential pitfalls to consider, a well thought out partnership may be just what you need to catapult your company to the next level.
The first step in creating a viable partnership is to draft an agreement that both individuals support completely. This initial work is required because all too often the excitement of taking on a business partner can cloud the vision and cause good sense to fly out the window. Take the time and effort for both partners to sit down and carefully discuss and document every aspect of what the partnership will entail. The extra effort that you put into this step will likely pay off later when the unavoidable differences of opinion arise.
Now it is time to divide the workload. Usually, an owner chooses a business partner with an eye toward shoring up some weakness or knowledge gaps. Choosing a partner that is the perfect complement may be impossible, but the goal is to select one that can help in areas where you may not be proficient. It can also be helpful to find someone who does not mind the tasks that you find boring or otherwise undesirable. For example, you may be a wiz at numbers and accounting, but find sales and marketing scary or intimidating. Finding a partner with natural abilities at that end of the business will alleviate your burden and give your company a better chance for success.
Finally, make sure that you and your business partner are united in purpose. When you and your partner share the same vision, you can become an unstoppable force in the business world. You can align your core values and reasons for doing business with constant communication. Never assume that your partner thinks the same way as you do. Make time to discuss regularly every aspect and detail of your operation so that the dream you have is shared and supported by your counterpart. By building the habit of constant communication, you can form a team that works as a seamless whole.